What Is Adams Unlimited?
Adams Unlimited is a dynamic, boutique marketing communications agency that provides personalized service to a select group of clients. Based in New York City, the media capital of the world, Adams Unlimited has 24 years experience in travel and hospitality public relations and marketing.

A Brief History
When the agency opened its doors in 1985, three airlines comprised the client list: Pan American World Airways, Inc., the Pan Am Shuttle and Northwest Airlines. Having gained experience with aviation clients, Adams Unlimited looked to expand its portfolio. Venturing into the Caribbean market the company added Antigua's Halcyon Cove Beach Resort and Casino, the Dawn Beach Hotel in St. Maarten, The Caribbean Reservations Center (CRC International), Divi Aruba Beach Resort (now known as the Divi Aruba All Inclusive) and Tamarijn Aruba Beach Resort (now known as the Tamarijn Aruba All Inclusive) and the Bonaire Government Tourist Office to its client list.


In 1997, Adams Unlimited strengthened its Caribbean portfolio with the addition of three all inclusive resorts: Swept Away, Couples Ocho Rios and Couples Negril (Jamaica).  The Divi Carina Bay Resort & Casino in St. Croix and Divi Resorts Worldwide were added in 1999, followed in 2000 by the Sheraton Curacao Resort and, in 2002, Montpelier Plantation Inn was added to the client list. The Bonaire Government Tourist Office became the first Caribbean destination client in 1994, followed by the Riviera Maya Tourist Office in 2000, the Dominica Tourist Board in 2003 and the St. Kitts Tourism Authority in 2004. Jolly hotels of Italy, The Casino Royale in Moscow, the Polish National Tourist Board and Air Europe comprised our European portfolio. Non-travel clients include The Wings Club, a private aviation club (2001 to present), the DEMA Show (2003 to present), and the Diving Equipment and Marketing Association (DEMA) (2005 to present).


What Adams Can Do For You!
Specializing in travel and hospitality PR and recognized for offering innovative approaches to the marketplace, Adams Unlimited’s dedicated and goal-oriented team is known for developing and implementing integrated, high impact, high energy and cost-effective campaigns and creative media solutions tailored to each client's need. With client satisfaction a top priority we work closely with each client to customize a program that works for them.

On the pulse of today’s changing marketplace, Adams Unlimited knows that a traditional approach to PR no longer works. Today’s media wants targeted media pitches and story angles…and that is just what Adams Unlimited delivers. We also deliver results. To see some of the most recent success stories, click here.

At Adams Unlimited we believe it’s not only what you know, but also who you know. Led by the Company’s founder and president, Candice Adams Kimmel and vice president Marie Rosa, who has been with the Company since 1986, Adams Unlimited’s highly trained and motivated staff possesses not only in-depth public relations and marketing experience but also an extensive array of media contacts. And being well connected doesn’t stop there – Adams Unlimited senior staff are members of the American Society of Travel Writers (SATW), Hospitality Sales & Marketing Association International (HSMAI), the Publicity Club of New York (PCNY) and the Public Relations Society of America (PRSA).

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Candice Adams Kimmel
Owner and President

Candice Adams Kimmel founded Adams Unlimited in 1985, with the vision of developing a premiere New York City based agency specializing in Travel and Hospitality by providing personalized service to a select group of clients. Prior to starting the company, Mrs. Kimmel was senior vice-president marketing of Warner Leisure, Inc. a subsidiary of Warner Communications (now Time Warner). Having begun her career in the marketing department of Pan American Airways, Inc., Mrs. Kimmel offers clients a keen understanding of the airline business and its key function in destination marketing and the promotion of hotels, resorts and attractions worldwide.

Mrs. Kimmel is a member of the Society of American Travel Writers (SATW), the Caribbean Hotel Association (CHA), and The Wings Club. An avid figure skater, Mrs. Kimmel belongs to the Skating Club of New York (SCNY).