CNN Headline News (National Cable Station)
DEMA’s Scuba Tour was featured on CNN Headline News when it made a stop in Washington D.C. February 10-12, 2006. The segment, which included details of when and where viewers could try out scuba diving for free, aired four times on the national cable station. Number of Viewers – 958,000!
Forbes – Atlantis
As a result of Adams’ efforts with the Atlantis Reef Project, CEO Gary Levine and Kim Brandell, the artist responsible for the design of the project, are featured in a 3-page fold-out spread story complete with photographs and quotes in the March 22 issue of Forbes magazine. The prestigious publication covered the Project in depth, despite the fact that the Project does not yet have any construction in the water to see. Adams instead had pitched visuals of the sculptures being created and existing artist renderings to supplement the text. The resultant story reached the key target market of over 1 million high-profile business executives and potential investors via the magazine and an additional 50 million readers per month on the website, creating significant impact for the Project.
CNBC - Atlantis
Further capitalizing on the innovative concepts of the Atlantis Reef Project, Adams Unlimited also secured broadcast coverage on popular business TV program “On the Money” appearing on CNBC on May 18 with promos running all day on May 17. Working closely with the producer and TV reporter to develop the segment content and filming itinerary, Adams arranged for a full-day shoot taking place in three locations - underwater at the future site of the Project, in the executive office and at the site where the structures that will comprise the Project are being created. The resultant story showed viewers a comprehensive insight into the Project and featured interviews with CEO Gary Levine and artist Kim Brandell. Again, Adams secured this “sight unseen” story despite the fact that there isn’t yet any structure in the water to see. The piece was seen by hundreds of thousands of business-oriented viewers nationally and PR value is estimated at approximately $50,000.
CBS Morning Show/NBC Nightly News/NBC Weekend Today Show/HBO Real Sports with Bryant Gumbel - DEMA/Wounded Warriors
Working to help generate publicity for the Wounded Warrior project organized by Disabled Sports USA, Adams Unlimited utilized the popularity of DEMA’s Scuba Tour to gain a coveted spot on the CBS Morning Show on July 8, the NBC Nightly News on July 14, NBC’s Weekend Today Show on July 15 and HBO’s Real Sports with Bryant Gumbel on July 18, effectively reaching about 17 million viewers from these 4 placements alone! Throughout the course of the morning TV shoot, the Wounded Warriors continued to demonstrate their bravery and positive attitudes, taking turns learning how to scuba dive in the Scuba Tour pool. Not only did the 11 severely injured heroes become acquainted with a new sport that they could pursue throughout their lives, but they touched the hearts of the scuba instructors, TV crew and viewers.
Coastal Living and CNN.com – Montpelier Plantation Inn
To obtain publicity for Montpelier’s newly acquired status as a Relais & Chateaux property, one of only six in the Caribbean and the only one in the Caribbean recognized this year, Adams Unlimited targeted upscale glossy magazines for feature story placements. One of those magazines was Coastal Living, a home design and travel publication for those who live on or vacation at the coast that has a circulation of 600,000 nationally. After concentrated pitch efforts, Adams secured writer Susan Cullen Anderson to visit Montpelier and her resultant article was full of glowing compliments. Among the things she had to say were that the Hoffman family and staff, “…set out to embrace visitors to this 17-room Relais & Chateaux inn as houseguests rather than hotel guests. They succeed.” She went on to praise the boutique inn’s “beautiful grounds to explore and airy cottage rooms”, “high-quality furnishings” and “fine dining at Montpelier’s The Mill or The Terrace restaurants” for which “Guests of the Four Seasons often make the trek up to Montpelier to sample such dishes as snapper with mango and cilantro sauce.” The article appears in the September issue, on CoastalLiving.com and in syndication as the lead travel story on CNN.com’s travel page on August 24! Total circulation is estimated in the millions.
Islands – Dominica
As a direct result of Adams’ ongoing pitch efforts with this premiere travel magazine, the July/August issue of Islands magazine features Dominica as one of its “25 Trips of a Lifetime” calling it, “the ultimate ‘green’ Caribbean island.” Showcasing the island’s key attributes of stunning natural beauty and a mountainous landscape, all copy in the article was consistent with Adams’ pitch and the destination’s positioning as ‘The Nature Island of the Caribbean.” The full-page feature complete with text and a full-page background photo would have been seen by approximately 770,991 readers.
National Geographic Traveler – Dominica
Riding the wave of a new home-grown-yet-gourmet culinary trend, Dominica appears in the September issue of National Geographic Traveler. The story was written by Elaine Glusac and is a direct result of her press visit to the island last December as arranged by Adams Unlimited and the NDC. It features Crescent Moon Cabins, where Elaine stayed, as a property with sophisticated dining that also makes a “farm-to-table connection” – growing its own fruits and vegetables and producing its own goat’s milk for inclusion in the refined meals created by Culinary Institute of America-trained chef Ron Viveralli, who, along with his wife, runs the property. National Geographic Traveler is one of the top travel magazines in the US with a circulation of 755,000 to an affluent, sophisticated and well-traveled audience.
Boston Sunday Globe – Bonaire
In the effort to increase visibility for the island’s “Dive Into Adventure Bonaire” event, Adams Unlimited launched a significant pitching campaign utilizing the event press release. As a result, “Dive Into Adventure Bonaire” was highlighted in the Sunday, May 21 issue of this top Northeastern daily newspaper. The article included various information as pitched by Adams, including that some of the world’s prominent marine biologists, conservationists, naturalists, underwater photographers and diving pros would lead dive and dive-related adventures at the event. The article also listed land packages and included Bonaire’s 800-number for booking and information. The Boston Sunday Globe is the #7 Sunday newspaper in the nation with a circulation of 672,882 to an affluent audience in a key feeder market.